The first ROG Exclusive Store in Vietnam
ASUS Republic of Gamers (ROG) opens the first ROG Exclusive Store in Vietnam.
ROG Exclusive Store is located at 158-160 Ly Thuong Kiet, Dien Hong Ward, Ho Chi Minh City. This is a space designed for users to experience the ROG gaming ecosystem, from laptops, components to accessories, while also providing consulting services from experts.
The store covers an area of over 184 square meters and is designed to display and allow customers to try out ROG products, including the latest gaming laptops, computer hardware components, peripherals and other accessories. According to ASUS, the store will have a team of consultants to support customers during the experience and shopping process.
ROG Exclusive Store in Vietnam is part of ASUS's strategy to expand the premium experience store model in Southeast Asia, after having deployed in countries such as Indonesia, Thailand and Malaysia. The store in Vietnam is operated through a partnership with partner An Phat Computer. In Q2/2025, ASUS ROG accounted for 28% of the nationwide gaming laptop market share and led the gaming laptop segment equipped with RTX 50 Series GPUs.
Mr. Eric Lee, Director of Southeast Asia of ASUS, said that the goal of ROG Exclusive Store is not only a retail space but also a place for gamers to experience technology and participate in community connection activities. He also said that the cooperation with An Phat Computer is part of the core strategy to strengthen ASUS ROG's position in the Vietnamese gaming market, especially in key urban areas such as Ho Chi Minh City.
In addition to displaying products, the ROG Exclusive Store is oriented to become a community space for gamers and technology enthusiasts. Activities such as competitions, in-depth workshops, small tournaments and product experience events before the official launch will take place here. During the first month of opening, from July 26 to August 31, customers coming to the store will have the opportunity to experience products and participate in promotional programs with discounts of up to 50%.
In parallel with the grand opening event, the annual ROG Day event will also be held for the fourth season with the theme “Season 4: Infinite Arena”. This series of activities will take place from July 27 to August 12, including the Truth Arena game tournament with the participation of streamer Em Che TFT, game experience sessions and exclusive promotions at the ROG Exclusive Store.
